Audiences
Solve’s “Audiences” enables you to push predefined lists of profiles to marketing platforms to target specific groups with advertising.
For example, by enabling the ‘Full Price Only’ audience, customers who have never used a discount code in their order(s) before are grouped together into an audience and pushed out as a list to Klayvio. This list can then be utilized in order to push out email marketing to that set of customers. It can also be downloaded for export into any other marketing channel.
Klayvio Set-Up
This walks you through correctly configuring your Klavyio API keys.
- Log into your Klayvio account
- Click on your account name bottom left and navigate to Settings
- Go to the API Keys page
- Click the drop down under the Solve API key:
- Confirm that ‘List and Segments’ and ‘Profiles’ have Full Access
- If the existing Solve API key does not have the correct access permissions, you must create a new API key:
- Click Create Private API Key (top right)
- Name the key - ‘Solve - Email and Audiences’
- Add all previous access permissions from the old Solve API key to this new API key
- Add ‘List and Segments’ and ‘Profiles’ to Full Access
- Click on Create (top right)
- It is recommended that you save a copy of this key locally
- Return back to the API Keys page
- Navigate to the Solve platform on a separate browser. Go to the Integrations page under Settings in the top menu
- Click on Klayvio and then select Edit Integration on the top right
- Add the keys copied from Klayvio into their appropriate boxes and press Update Klayvio integration
Using an audience
There are two ways to use audiences:
- Automatically
- Activate the audience by pressing the toggle button on the top right of the card, and it will automatically send profiles out to a list in Klavyio
- De-activate the audience by un-toggling if you do not want it to run automatically
- Manually
- Download your audience as a CSV file by pressing the download button
- Manually upload this list to your chosen email/SMS marketing channels
Refreshing an audience
Update your audience list with new data by pressing the refresh button. This action adds new customers who meet the query criteria and removes those who do not.
The system automatically refreshes audiences every 12 hours at:
- 10AM UTC / 5AM EST (New York)
- 10PM UTC / 5PM EST (New York)
Audience Status
The ‘audience status’ shows how successfully your audience has processed or refreshed.
Failed - Your audience processing failed. Contact your Customer Success Manager to resolve this issue.
Running - Your audience is currently processing.
Completed - Your audience is ready to be enabled and/or downloaded.
Request an audience
Request a new audience from our team by pressing Request Audience.
Provide detailed information about your request in the text box and press Submit. Our team will review your request and respond. Once we create the requested audience, we will notify you, and it will appear in your audience list. Typical turn-around time is 2-3 business days.
Making changes to audiences
Please contact your Customer Success Manager for any changes that you want to make to your audiences.
Frequently Asked Questions (FAQs)
I can’t find the button to toggle an audience on, where is it?
This means your Klayvio API keys are not configured correctly. Follow these instructions and ensure that both the public and private keys are copied over accurately.
I have enabled my audience, but I do not see it immediately on Klayvio. What is going on?
If this is a new audience that you have not enabled before, it is not visible immediately as our platform is still syncing the profiles into the Klayvio. For reference, for an audience with 100,000 profiles, can take upwards of 2 hours to initially sync.
How do I use an audience in a non-Klayvio marketing platform?
We have the option of manually downloading our audiences. Press the Download button on the audience card to download a CSV of your customer profiles. Manually import this CSV into the marketing platform of your choice.
I want to delete an audience, how do I do that?
Please contact your Customer Success Manager and they will be happy to remove an audience from your store.