Shopify Web Pixel

Track and analyze how customers interact with your store using Solve's Shopify Web Pixel integration. From cart interactions to checkout progress, capture the complete customer journey with Custom Web Pixel Events.

Available Events

We support the following Shopify Web Pixel standard events:

Event Name Mapping

When working with our analytics, note that some event names differ between Shopify and Solve's event naming:

Shopify Event Name	Solve Event Type
`product_added_to_cart`	`add_product_to_cart`
`product_removed_from_cart`	`remove_product_from_cart`
`checkout_completed`	`custom_checkout_completed`
`checkout_started`	`custom_checkout_started`
`checkout_contact_info_submitted`	`custom_checkout_contact_info_submitted`
`checkout_address_info_submitted`	`custom_checkout_address_info_submitted`
`checkout_shipping_info_submitted`	`custom_checkout_shipping_info_submitted`
`payment_info_submitted`	`custom_payment_info_submitted`
`clicked`	`custom_clicked_summary_pay_button`

⚠️ Note: When querying Solve data, use the Solve event type names.

Shopify Cart Events

These events are triggered when a customer interacts with their cart on the Shopify store. Review the table above for the Solve event type names.

product_added_to_cart: Triggered when a customer adds any product to their cart
product_removed_from_cart: Triggered when a customer removes any product from their cart

Shopify Checkout Events

These events are triggered when a customer interacts with the checkout process on the Shopify store. Review the table above for the Solve event type names.

checkout_started: Triggered when a customer initiates the checkout process
checkout_contact_info_submitted: Triggered when customer submits their contact information
checkout_address_info_submitted: Triggered when shipping address is provided
checkout_shipping_info_submitted: Triggered when shipping method is selected
payment_info_submitted: Triggered when payment information is entered
checkout_completed: Triggered when the checkout process is completed

Shopify Button Click Events

clicked: Currently tracks pay button clicks (when element ID is "summary_pay_button")

Currently Unsupported Events

The following Shopify standard events are not currently tracked:

cart_viewed: When a customer views their cart
collection_viewed: When a customer views a collection page
page_viewed: When a customer views any page
product_viewed: When a customer views a product page
search_submitted: When a customer performs a search

Implementation

Prerequisites

An active Solve account
Shopify Web Pixel configured. To add or update your custom web pixel.

Log into the Solve platform and access your store‍
Enter the Settings page and browse to General
Navigate to the Shopify Web Pixel section under Get Started and press Copy to Clipboard

Adding a Custom Web Pixel

Log into your Shopify admin panel
Go to Settings > Customer Events
Locate your existing Solve Web Pixel or create a new Custom Web Pixel
Click Connect on the bottom right to set the pixel live
Click Save

⚠️ Important: Event tracking will only begin after adding these events to your pixel configuration.

Data Processing & Availability

Events are processed in through our event pipeline:

Collection: Events are immediately collected when triggered from Shopify
Database Availability: Events are typically queryable in the database within 15 minutes of occurring

On This Page

Shopify Web Pixel
Available Events
Shopify Cart Events
Shopify Checkout Events
Shopify Button Click Events
Currently Unsupported Events
Implementation
Prerequisites
Adding a Custom Web Pixel
Data Processing & Availability