Shopify Custom Web Pixel - Cart Events

We've released two new Shopify Web Pixel events that enable capturing of cart interactions. These events will help build a robust understanding of your customer journeys in custom reports. If you’re a query engine customer speak to your Customer Success Manager about how to query these events directly.

Overview

Track and analyze how customers interact with their shopping carts using Solve's cart event tracking.

With this feature, you can:

• Optimize Product Pages: Track which products have high add-to-cart rates
• Improve Checkout Flow: Analyze cart behavior to reduce abandonment
• Monitor Product Performance: See which products are most frequently added to carts
• Identify Abandonment Patterns: Understand which products are frequently removed from carts

New Events

Products Added to Cart

• Event Name: add_product_to_cart which maps to the Shopify event product_added_to_cart
• Captures which products customers add to their cart

Products Removed From Cart

• Event Name: remove_product_from_cart which maps to the Shopify event product_removed_from_cart
• Tracks which products and customers remove products from their cart.
• Helps identify potential friction points in the shopping experience

Getting Started

1. Login to your Solve account and browse to the Settings page and browse to General. Then copy and paste the code example under Shopify Web Pixel.
2. Log into your Shopify admin panel
3. Go to Settings > Customer Events
4. Locate your existing Solve Web Pixel in your Shopify account or create a new one.
5. Replace your existing code with the code from step 1 above. Ensure that these specific events are present in the ACCEPTED_EVENT_NAMES
• product_added_to_cart
• product_removed_from_cart
6. Click Save

Additional Reading

For more information on how to enable Shopify’s Custom Web Pixels read the full documentation.